Creating Brands & Businesses that tell unique Stories.

We’re a multidisciplinary Design Studio, based in Los Angeles, CA specializing in Marketing and Business Strategy for Interior Designers. We design meaningful Brands with beautiful Stories behind them. We also help small, Interior Design Firms reach their full potential because we’ve all been there: The Beginning.

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  • “I had such a great experience working with Iga and am thrilled with the result. She helped give my business a cohesive look that is reflective of my work and provided client documents for efficient on- and off-boarding that I am so excited to implement. It was a thoughtful and organized process and I truly believe it will elevate my business both in looks and operation.”

    Julie - JAM Interior Design- Branding Intensive & Brand Curation

  • "One of the best things I did this year was to hire Iga with Designed By So to create a website for my interior design business. And we did this all virtually! A consummate professional from the start, Iga not only very clearly defined the process, deliverables and timeline in an incredibly organized manner, but also created a beautifully tailored website which captured the essence of myself and my design studio. Iga listened to my goals, guided me throughout the site development and was a wonderful collaborator. I HIGHLY recommend Iga!"

    Isabel Schultz Design - Squarespace Website Design

  • "Working with Designed by So was a game-changer for my business! Her strategy session provided clarity and actionable insights that transformed how I approach my processes. From streamlining workflows to refining my client journey, her guidance was invaluable. Not to mention, Iga is so lovely, organized, and a total expert in her field. I left the session feeling confident, focused, and ready to take my business to the next level!"

    Abigail Morris Interiors - Business Strategy Day

  • "I'm completely blown away by Iga's work on my brand curation. She met my complex task of delivering unique branding guides for several varying focuses for my photography. She created a wonderful final product that allows me to share my voice and vision while still being able to cater to a specific type of clientele. The process was refreshing and motivating. Her thorough research and talent for design gave me the confidence and direction to move forward as I grow my business. I can easily see how this work will have paid for itself in a very short amount of time."

    Ben Speckmann- Branding Intensive & Brand Curation

  • "It takes a design village, and I am more than grateful for Iga, who crossed paths with me in California! The back of the design house needed someone seasoned and savvy to fine tune this little design studio, so I could focus on my favorite things: design + my clients. Thank you for everything!!!"

    Alida Coury Interiors - Personalized Business Coaching

  • "I can't recommend Designed by So enough, especially for anyone in a creative field. Iga has a unique perspective as an Interior Designer. She understands the industry and the power of a story to connect clients with. I was so happy to find someone that could marry those worlds together. I've worked with graphic designers in the past, but connecting that skill set with Iga's industry knowledge was huge - combined with Iga's heartfelt approach that aims to pull your uniqueness out."

    Bethany Mabee Art, Peoria IL - Brand Curation

  • “Well-designed and organized documents are the best way to start off the client experience. The business documents Iga created helped us with efficiency, increased profits and made us stand out in a saturated market. Design is everything! Not only in interiors, but in every experience a client has with your business.”

    Centered by Design, Chicago IL - Brand Curation & Business Strategy

Explore our Shop

We sell helpful resources for Creative Business Owners, Interior Designers, and DIY Clients, so you’ll never have to do research, slog through design forums, or worry about making the right decision again.

What we do

We’re a Multidisciplinary Design Studio. We’re here for it all whether you’re looking for business support for your design brand, or interior design help!

Brand Curation/ Marketing

Business Strategy

Interior Design Consulting

Looking for Business Tools for Interior Designers?

Make sure to check out our variety of Services.

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