Design a Business
you want to run.

Designed by So is a business coaching and marketing studio supporting interior designers in building clear, intentional, and sustainable businesses. I provide strategic guidance and marketing support to make the business side of design feel manageable, aligned, and confident. I meet designers where they are, because I’ve been there and know how complex running a design business can be.

Our Portfolio

“In my first discovery call with Iga, I knew she understood interior design businesses, and arguably more important, people. She named the issues I was having within the business and in about 15 minutes, had a plan for how we could work together to solve them. As a solutions oriented person who was feeling lost, it felt clear, concise and a whole lot less overwhelming. We are one session in and already things are more manageable. Can't recommend Iga and her process enough!”

Haywood Made - Business Coaching
"Iga was instrumental in shaping my referral program—she provided a clear roadmap, refined my messaging, and pushed me to think from the end user's perspective. Her thoughtful guidance and strategic insights brought clarity to the process and took the program to the next level."

Studio Eidos Design - Business & Marketing Coaching
“I had such a great experience working with Iga and am thrilled with the result. She helped give my business a cohesive look that is reflective of my work and provided client documents for efficient on- and off-boarding that I am so excited to implement. It was a thoughtful and organized process and I truly believe it will elevate my business both in looks and operation.”

Julie - JAM Interior Design- Branding Intensive & Brand Curation
"Working with Iga was an amazing experience! She took my vision and brought it to life in a way I never imagined possible, turning my ideas into a stunning and cohesive brand. Her attention to detail and ability to understand exactly what I wanted was beyond impressive. She was both highly professional and approachable, making the entire process smooth and enjoyable. I’ll definitely be working with her again in the future for a brand refresh!"

Kristen Mahoney Interiors- Brand Curation & Web Design
"One of the best things I did this year was to hire Iga with Designed By So to create a website for my interior design business. And we did this all virtually! A consummate professional from the start, Iga not only very clearly defined the process, deliverables and timeline in an incredibly organized manner, but also created a beautifully tailored website which captured the essence of myself and my design studio. Iga listened to my goals, guided me throughout the site development and was a wonderful collaborator. I HIGHLY recommend Iga!"

Isabel Schultz Design - Squarespace Website Design
"It takes a design village, and I am more than grateful for Iga, who crossed paths with me in California! The back of the design house needed someone seasoned and savvy to fine tune this little design studio, so I could focus on my favorite things: design + my clients. Thank you for everything!!!"

Alida Coury Interiors - Business Coaching
"I'm completely blown away by Iga's work on my brand curation. She met my complex task of delivering unique branding guides for several varying focuses for my photography. She created a wonderful final product that allows me to share my voice and vision while still being able to cater to a specific type of clientele. The process was refreshing and motivating. Her thorough research and talent for design gave me the confidence and direction to move forward as I grow my business. I can easily see how this work will have paid for itself in a very short amount of time."

Ben Speckmann- Branding Intensive & Brand Curation
"I can't recommend Designed by So enough, especially for anyone in a creative field. Iga has a unique perspective as an Interior Designer. She understands the industry and the power of a story to connect clients with. I was so happy to find someone that could marry those worlds together. I've worked with graphic designers in the past, but connecting that skill set with Iga's industry knowledge was huge - combined with Iga's heartfelt approach that aims to pull your uniqueness out."

Bethany Mabee Art, Peoria IL - Brand Curation

Explore our strategic Business Templates

Running a design studio is hard enough. Your systems and tools shouldn’t make it harder. The Designed by So Template Shop gives interior designers done-for-you resources that help you stay organized, make confident decisions, and spend more time doing the work you love.

If you’re not sure where to start, download our free Pricing Guide for Interior Designers - just fill out the form below and grab your copy instantly.

What we do

We support Interior Design Businesses in Chicago, Los Angeles, Austin and beyond! We’re here for it all, whether you’re looking to improve your business operations, or elevate your marketing/ branding. Explore our Services below: